Challenge Melbourne

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Challenge Melbourne



Address: The Commons, Level 4, 80 Market Street, South Melbourne, VIC 3205

Phone: +61 3 9595 3000

About SME360

Welcome to Sports Media and Entertainment 360 (SME 360) which we established in November 2015. Our aim is to create a renowned Sports marketing, events management and media company incorporating the unparalleled knowledge that my partners and I have gained from over 30 years’ experience in the industry.
We are proud to be an Australian company with plans to initially focus on the Asia Pacific region.
Our strength comes from our integrity, friendliness, professionalism, industry expertise and knowledge.
SME 360 has raised significant funding to ensure our future growth and expansion plans are achieved. Our first two acquisitions have just been completed. SME 360 now owns the mass participation business, Supersprint and also the Great Australian Swim Series. These initial acquisitions have provided us with a highly talented and energetic team.
We have very ambitious plans and other acquisitions in the pipeline. We look forward to becoming a significant force within the industry.

Office Hours

The office is open from 8.30am to 6.00pm from Monday to Friday during the months of November to April and from 9.00am to 5.30pm during the months of May to October.

Our Team

SME360 has a dedicated team of event management professionals working on all of our events.

If you are interested in joining our casual staff event crew feel free to contact us at

Martin Jolly 
Founder & Chief Executive Officer
Martin is a business executive with over 30 years experience in the sports, entertainment and media industries. He commenced his career in 1984 where he spent 5 years in television working for the Seven Network in advertising and marketing sales.
In 1990 Martin was approached to join IMG. In his first role he started the National Sales and Marketing division for IMG  before being appointed to the general manager role for the Melbourne office. In 1997 Martin was promoted to the role of Senior Vice President and Managing Director for IMG Australia and New Zealand.
In 2004 Martin was asked to move to Hong Kong where he took up the role of Managing Director for the Asia Pacific region. Martin lead IMG’s business across HK, China, Japan, Singapore, Australia, New Zealand, Korea and Thailand.
Martin was instrumental to IMG’s success and contributed to the companies growth across all business units including tennis, golf, arts and entertainment, events and federations, fashion, models, sales and marketing and media.
In 2000 Martin received the Australian sports medal which was awarded by Queen Elizabeth the Second and Prime Minister , John Howard for his achievements in the sports industry.  In 2004 Martin was nominated by BRW magazine as the 4th most influential person in Australian sports.
He was the Vice President of the Hawthorn Football club and a board member ( 1997- 2004). He has also held board positions with the Kids Helpline ( 1997-2001) and the Alannah and Madeleine Foundation (1998-2002)
In 2015 Martin has founded his own business Sports Media and Entertainment 360- (SME 360) and with his partners and investors will be looking to become a significant force within the industry.